The success of the entire site depends on the quality of design. Therefore, it is important to follow the trend, to understand what tools have become fashionable in the field of site building, and what are considered to be outdated and left behind. By the way, trends in web design are constantly changing, improving, modernizing.

What was relevant in 2016-2017 slowed down, yielding to completely new chips. And you, as a designer or a modern entrepreneur, need to know about them, so that the result of the development of sites was not just effective, and created the right impression of the company that owns the web resource.

Believe me, if you follow the trend of web design, your target audience will certainly appreciate it, converting from a visitor to a regular customer. And we are happy to help you with this. In this article we will tell you what trends in web design in 2018 are becoming relevant, and which should be forgotten.

Site design trends 2019 – examples and descriptions of key elements

First of all, design trends have affected mobile gadgets. Only last year, the frequency of viewing sites with the help of mobile devices surpassed the use of laptops and computers. It is logical that the design of the adaptive version of the site should correspond to this.

Until recently, the appearance of the adaptive version of the resource was limited – there were no bright elements that added weight to the pages, various full-size banners and triggers because of the limited size of the displays.

Today, when smartphones and tablets have become highly intelligent, when the system recognizes the request for voice and there were voice bots, and the performance of the gadget and the size of the diagonal of its screen allows you to include in the design of the site is absolutely any tools, for developers appeared more opportunities. This has influenced the trends of web design in 2019.

Now let’s move directly to the visual elements and styles that are gaining popularity and will be in the trend next year.


The concept of Storittling came to us from the west and was firmly anchored in one of the content directions. Today, you can often find Storturinga in social networks, which convince the reader to buy a product or service, citing the story of how he helped the author. But a few years ago, the principle of storting was established in web design, showing high results.

With the help of a visually designed story, which is told to the visitor, you can keep his attention for a long time, motivating him to further actions: to look at the site, learn more about the company, its products or services.

Stortelling can be in the form of video, animation, or it can be divided in blocks and placed along the entire length of the page. This is especially useful if it is a long home page or landing page.

More space.

The trend for a large white space appeared relatively recently. However, it is a reliable donkey in web design due to its ability to focus on the main proposal.

Large white space visually enlarges the screen and prevents the user from losing concentration. In addition, this color is compatible with all others, so you can choose any shade of accent or design idea. And they’ll look great.

Responsive logos

A fresh trend that will always be relevant from now on. Adaptive logos, which can be automatically adjusted to the mobile device’s screen size, can perform two functions at once in one stroke:

The company will keep its brand in front of the target audience regardless of its mobile device and the search engine will evaluate the behavioral factor when analyzing the mobile version of the site, improving the position of the resource in the search results.

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